Rhetoric- is the art of speaking or writing effectively. Specifically, it is the study of principles and rules of composition formulated by critics of ancient times and the study of writing or speaking as a means of communication or persuasion. In Greece, rhetoric originated in a school of pre-Socratic philosophers known as Sophists c.600 BC. It was later taught in the Roman Empire and during the Middle Ages as one of the three original liberal arts or trivium (along with logic and grammar).
Proposal-
Executive summary- fourth, must be 100 words nothing more, if you stumble here all of the rest of what you have written fails, hooks the readers onto what it is you are going to say
Introduction-second, thesis/problem statement, can have more than one but must have organizational hierarchy, solutions, foreshadowing
Body- first, four sections
1) current situation- ethos, shows you know what you are talking about, credibility, shows you are the principle investigator
2) project plan- methodology, how you are going to do this
3) qualification- what you makes you qualified to do this
4) budget-how are you going to do it, ensure that you are getting the bang for the buck, building in insurance for the client
Conclusion-third, conclude all of this, final selling point
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